Nowadays, children are getting very busy with all sorts of lessons their parents make them take up. Targeted at parents of young children, it is hoped that by reminding them of their own childhood through this series of campaign posters, parents would refrain from scheduling too many lessons for their children. This series of posters hopes to evoke a sense of nostalgia in viewers and remind them that children should be allowed to truly be children and to be able to do what they rightfully should be doing -- to go outside and play.
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